Lead Generation

We often encounter a situation where our conversion rate does not change much even though visitor influx is on the website. If you can resonate with this situation, do not…

In the fast-paced and competitive business enviroment, a strong sales strategy is crucial for success and growth. However, not all enterprises have the resources or expertise to manage their sales…

Introduction For most sales reps and leaders, targeting and capturing leads is crucial in maximising conversions. You aim to reach out to people who fit the ideal prospect profile. These…

Introduction As a sales representative, your job is to maintain a functioning relationship with your leads or prospects. Your email response rate determines the degree of success of your cold…

Introduction LinkedIn is an ocean of opportunities for B2B Sales. It has more than 800 million making it an effective platform for capturing leads. There are two types of professionals…

Introduction You have created an ideal customer profile, the people or the leads who are the right fit for your product or service. The leads who have matched the buyer…

Email open rate is one of the important metrics which determines the success of a campaign. A good email open rate would be somewhere between 17-28% as per the industry…

Email outreach has always been and still is one of the most powerful forms of outreach for businesses. There are many ways to improve your email outreach campaign in order…

An effective and efficient SDR team is key to building your business sales pipeline. Building such an SDR team is not easy, it can be challenging and if done right…

Email Personalization is pretty much a self-explanatory term. However, email personalization in context with email marketing is the practice of writing emails to your customers or prospects using the data…